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Jennifer Cohen interviews Reid Blackman about AI, algorithmic bias, and the many ethical considerations surrounding data, AI, and technology in general. He addresses the role of data scientists and design as well as sources of data. He covers the importance of weighing the input variables and designing functions, helping listeners understand the designer’s role in discriminatory or undesirable results. Setting the right goals, using the best functions, and overall design can be as important as the data itself. Reid Blackman, PhD, is CEO of Virtue Consulting, and author of the new book, Ethical Machines (Harvard Business Review Press), 2022.